STRATEGIES FOR MAINTAINING CUSTOMER SATISFACTION POST PRODUCT RECALL: SYNERGY OF SETTLEMENT, BRAND EQUITY, AND LEVEL OF SEVERITY. Journal of Economics, Accounting, Business, Management, Engineering and Society, [S. l.], v. 1, n. 3, p. 63–77, 2024. Disponível em: http://kisainstitute.com/index.php/kisainstitute/article/view/17.. Acesso em: 26 oct. 2025.