DYNAMICS OF CUSTOMER PARTICIPATION IN SUBSCRIPTION BUSINESS MODELS: CASE ANALYSIS AND IMPLICATIONS FOR SUSTAINABLE MARKETING STRATEGIES. Journal of Economics, Accounting, Business, Management, Engineering and Society, [S. l.], v. 1, n. 5, p. 15–28, 2024. Disponível em: http://kisainstitute.com/index.php/kisainstitute/article/view/24.. Acesso em: 25 may. 2026.