ANALYSIS OF MARKETING CAPABILITY AND MARKET AMBIDEXTROUS ON PRODUCT INNOVATION RESULTS: INTEGRATION OF DYNAMICS BETWEEN INTERNAL AND EXTERNAL APPROACHES. Journal of Economics, Accounting, Business, Management, Engineering and Society, [S. l.], v. 1, n. 4, p. 1–12, 2024. Disponível em: http://kisainstitute.com/index.php/kisainstitute/article/view/18.. Acesso em: 8 feb. 2026.