“DYNAMICS OF CUSTOMER PARTICIPATION IN SUBSCRIPTION BUSINESS MODELS: CASE ANALYSIS AND IMPLICATIONS FOR SUSTAINABLE MARKETING STRATEGIES” (2024) Journal of Economics, Accounting, Business, Management, Engineering and Society, 1(5), pp. 15–28. Available at: http://kisainstitute.com/index.php/kisainstitute/article/view/24 (Accessed: 25 May 2026).