“ANALYSIS OF MARKETING CAPABILITY AND MARKET AMBIDEXTROUS ON PRODUCT INNOVATION RESULTS: INTEGRATION OF DYNAMICS BETWEEN INTERNAL AND EXTERNAL APPROACHES” (2024) Journal of Economics, Accounting, Business, Management, Engineering and Society, 1(4), pp. 1–12. Available at: http://kisainstitute.com/index.php/kisainstitute/article/view/18 (Accessed: 8 February 2026).