[1]
“DYNAMICS OF CUSTOMER PARTICIPATION IN SUBSCRIPTION BUSINESS MODELS: CASE ANALYSIS AND IMPLICATIONS FOR SUSTAINABLE MARKETING STRATEGIES”, KISA INSTITUTE, vol. 1, no. 5, pp. 15–28, Apr. 2024, Accessed: May 25, 2026. [Online]. Available: http://kisainstitute.com/index.php/kisainstitute/article/view/24