“ANALYSIS OF MARKETING CAPABILITY AND MARKET AMBIDEXTROUS ON PRODUCT INNOVATION RESULTS: INTEGRATION OF DYNAMICS BETWEEN INTERNAL AND EXTERNAL APPROACHES”, KISA INSTITUTE, vol. 1, no. 4, pp. 1–12, Mar. 2024, Accessed: Feb. 08, 2026. [Online]. Available: http://kisainstitute.com/index.php/kisainstitute/article/view/18