“ANALYSIS OF MARKETING CAPABILITY AND MARKET AMBIDEXTROUS ON PRODUCT INNOVATION RESULTS: INTEGRATION OF DYNAMICS BETWEEN INTERNAL AND EXTERNAL APPROACHES”. Journal of Economics, Accounting, Business, Management, Engineering and Society, vol. 1, no. 4, Mar. 2024, pp. 1-12, http://kisainstitute.com/index.php/kisainstitute/article/view/18.