“ANALYSIS OF MARKETING CAPABILITY AND MARKET AMBIDEXTROUS ON PRODUCT INNOVATION RESULTS: INTEGRATION OF DYNAMICS BETWEEN INTERNAL AND EXTERNAL APPROACHES”.
Journal of Economics, Accounting, Business, Management, Engineering and Society 1, no. 4 (March 2, 2024): 1–12. Accessed September 13, 2025.
http://kisainstitute.com/index.php/kisainstitute/article/view/18.