1.
ANALYSIS OF MARKETING CAPABILITY AND MARKET AMBIDEXTROUS ON PRODUCT INNOVATION RESULTS: INTEGRATION OF DYNAMICS BETWEEN INTERNAL AND EXTERNAL APPROACHES. KISA INSTITUTE [Internet]. 2024 Mar. 2 [cited 2026 Feb. 8];1(4):1-12. Available from: http://kisainstitute.com/index.php/kisainstitute/article/view/18