Platform-Based Entrepreneurship and Growth Paths of Micro Businesses

Nazhira Nindya Padma Hanuun; Raden Roro Fatmasari

Authors

Nazhira Nindya Padma Hanuun Yayasan Kreatif Indonesia Emas Author
Raden Roro Fatmasari Yayasan Kreatif Indonesia Emas, Bandung Author

Keywords:

platform-based, entrepreneurship, growth, paths, micro, businesses, business, integrative review

Abstract

This integrative evidence review examines platform-based entrepreneurship and growth paths of micro businesses by asking how platform-based entrepreneurship is connected to growth paths of micro businesses and which conditions determine whether that connection becomes operationally meaningful. The article synthesizes peer-reviewed and institutional literature relevant to customer, market, channel, and business-model systems, emphasizing mechanisms, boundary conditions, and measurement choices rather than a universal average effect. Evidence associated with Lemon et al., 2016 and Hajli, 2015 is read with the wider source set to distinguish formal adoption from effective use, short-term response from durable capability, and observed association from causal interpretation. The synthesis identifies complementary roles for ecosystem coordination, partner dependence, and governance or coordination routines. No survey, interview, experiment, proprietary dataset, or regression estimate is represented as having been collected for this conceptual review.

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References

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