THE INFLUENCE OF POSSESSIVE BRAND NAMES ON CONSUMER DECISIONS AND PREFERENCES: AN EXPLORATION OF THE ROLE OF PERCEIVED CONTROL. Journal of Economics, Accounting, Business, Management, Engineering and Society, [S. l.], v. 1, n. 2, p. 50–66, 2024. Disponível em: https://kisainstitute.com/index.php/kisainstitute/article/view/11.. Acesso em: 6 oct. 2025.