NURTURING MARKETING RELATIONSHIPS: THE ROLE OF LOYALTY TENDENCIES BEYOND RELATIONSHIP DYNAMICS. Journal of Economics, Accounting, Business, Management, Engineering and Society, [S. l.], v. 1, n. 2, p. 67–81, 2024. Disponível em: https://kisainstitute.com/index.php/kisainstitute/article/view/12.. Acesso em: 12 nov. 2025.