ANALYSIS OF REVIEW RATING DYNAMICS FOR NICHE AND MAINSTREAM BRANDS: A CASE FROM THE INDONESIAN MARKET. Journal of Economics, Accounting, Business, Management, Engineering and Society, [S. l.], v. 1, n. 3, p. 19–33, 2024. Disponível em: https://kisainstitute.com/index.php/kisainstitute/article/view/14.. Acesso em: 6 oct. 2025.