THE DATA REVOLUTION IN B2B MARKETING STRATEGIES: EXPLORING THE POTENTIAL OF INNOVATION AND CAPABILITIES DEVELOPMENT IN THE DIGITAL ERA. Journal of Economics, Accounting, Business, Management, Engineering and Society, [S. l.], v. 1, n. 4, p. 24_34, 2024. Disponível em: https://kisainstitute.com/index.php/kisainstitute/article/view/20.. Acesso em: 17 oct. 2025.