POSITIVE AND NEGATIVE IMPACT OF PLACEMENT OF NON-PROMOTIONAL PRODUCTS AROUND PROMOTED PRODUCTS: ANALYSIS OF HOW PRODUCT PLACEMENT INFLUENCES CONSUMER ENGAGEMENT AND BRAND LOYALTY. Journal of Economics, Accounting, Business, Management, Engineering and Society, [S. l.], v. 1, n. 5, p. 43–55, 2024. Disponível em: https://kisainstitute.com/index.php/kisainstitute/article/view/26.. Acesso em: 6 oct. 2025.