“THE INFLUENCE OF UNCONVENTIONAL BRAND NAME SPELLING: CONSUMER BEHAVIOR AND MARKETING IMPLICATIONS” (REVIEWING HOW UNCONVENTIONAL BRAND NAME SPELLINGS INFLUENCE CONSUMER DECISION MAKING AND BRANDING). Journal of Economics, Accounting, Business, Management, Engineering and Society, [S. l.], v. 1, n. 5, p. 56–69, 2024. Disponível em: https://kisainstitute.com/index.php/kisainstitute/article/view/27.. Acesso em: 6 oct. 2025.