“‘THE INFLUENCE OF UNCONVENTIONAL BRAND NAME SPELLING: CONSUMER BEHAVIOR AND MARKETING IMPLICATIONS’ (REVIEWING HOW UNCONVENTIONAL BRAND NAME SPELLINGS INFLUENCE CONSUMER DECISION MAKING AND BRANDING)”. 2024. Journal of Economics, Accounting, Business, Management, Engineering and Society 1 (5): 56-69. https://kisainstitute.com/index.php/kisainstitute/article/view/27.