“THE INFLUENCE OF POSSESSIVE BRAND NAMES ON CONSUMER DECISIONS AND PREFERENCES: AN EXPLORATION OF THE ROLE OF PERCEIVED CONTROL” (2024) Journal of Economics, Accounting, Business, Management, Engineering and Society, 1(2), pp. 50–66. Available at: https://kisainstitute.com/index.php/kisainstitute/article/view/11 (Accessed: 6 October 2025).