“POSITIVE AND NEGATIVE IMPACT OF PLACEMENT OF NON-PROMOTIONAL PRODUCTS AROUND PROMOTED PRODUCTS: ANALYSIS OF HOW PRODUCT PLACEMENT INFLUENCES CONSUMER ENGAGEMENT AND BRAND LOYALTY” (2024) Journal of Economics, Accounting, Business, Management, Engineering and Society, 1(5), pp. 43–55. Available at: https://kisainstitute.com/index.php/kisainstitute/article/view/26 (Accessed: 6 October 2025).