[1]
“THE INFLUENCE OF POSSESSIVE BRAND NAMES ON CONSUMER DECISIONS AND PREFERENCES: AN EXPLORATION OF THE ROLE OF PERCEIVED CONTROL”, KISA INSTITUTE, vol. 1, no. 2, pp. 50–66, Jan. 2024, Accessed: Oct. 06, 2025. [Online]. Available: https://kisainstitute.com/index.php/kisainstitute/article/view/11