“ANALYSIS OF REVIEW RATING DYNAMICS FOR NICHE AND MAINSTREAM BRANDS: A CASE FROM THE INDONESIAN MARKET”, KISA INSTITUTE, vol. 1, no. 3, pp. 19–33, Feb. 2024, Accessed: Oct. 06, 2025. [Online]. Available: https://kisainstitute.com/index.php/kisainstitute/article/view/14