“POSITIVE AND NEGATIVE IMPACT OF PLACEMENT OF NON-PROMOTIONAL PRODUCTS AROUND PROMOTED PRODUCTS: ANALYSIS OF HOW PRODUCT PLACEMENT INFLUENCES CONSUMER ENGAGEMENT AND BRAND LOYALTY”, KISA INSTITUTE, vol. 1, no. 5, pp. 43–55, Apr. 2024, Accessed: Oct. 06, 2025. [Online]. Available: https://kisainstitute.com/index.php/kisainstitute/article/view/26