“‘THE INFLUENCE OF UNCONVENTIONAL BRAND NAME SPELLING: CONSUMER BEHAVIOR AND MARKETING IMPLICATIONS’ (REVIEWING HOW UNCONVENTIONAL BRAND NAME SPELLINGS INFLUENCE CONSUMER DECISION MAKING AND BRANDING)”, KISA INSTITUTE, vol. 1, no. 5, pp. 56–69, Apr. 2024, Accessed: Oct. 06, 2025. [Online]. Available: https://kisainstitute.com/index.php/kisainstitute/article/view/27