“‘THE INFLUENCE OF UNCONVENTIONAL BRAND NAME SPELLING: CONSUMER BEHAVIOR AND MARKETING IMPLICATIONS’ (REVIEWING HOW UNCONVENTIONAL BRAND NAME SPELLINGS INFLUENCE CONSUMER DECISION MAKING AND BRANDING)”. Journal of Economics, Accounting, Business, Management, Engineering and Society, vol. 1, no. 5, Apr. 2024, pp. 56-69, https://kisainstitute.com/index.php/kisainstitute/article/view/27.