POSITIVE AND NEGATIVE IMPACT OF PLACEMENT OF NON-PROMOTIONAL PRODUCTS AROUND PROMOTED PRODUCTS: ANALYSIS OF HOW PRODUCT PLACEMENT INFLUENCES CONSUMER ENGAGEMENT AND BRAND LOYALTY. KISA INSTITUTE [Internet]. 2024 Apr. 1 [cited 2025 Oct. 6];1(5):43-55. Available from: https://kisainstitute.com/index.php/kisainstitute/article/view/26