“THE INFLUENCE OF UNCONVENTIONAL BRAND NAME SPELLING: CONSUMER BEHAVIOR AND MARKETING IMPLICATIONS” (REVIEWING HOW UNCONVENTIONAL BRAND NAME SPELLINGS INFLUENCE CONSUMER DECISION MAKING AND BRANDING). KISA INSTITUTE [Internet]. 2024 Apr. 1 [cited 2025 Oct. 6];1(5):56-69. Available from: https://kisainstitute.com/index.php/kisainstitute/article/view/27