CONSUMER TRUST AND REPURCHASE INTENTION IN INDONESIA’S DIGITAL MARKETPLACE

Abstract

Background: A convenient first transaction does not inherently guarantee repeat purchasing when product authenticity, seller conduct, privacy, delivery reliability, and complaint resolution remain uncertain. Aim: This focused review explains how the relationship between the focal practices and repurchase intention operates in Indonesian consumers purchasing goods and services through digital marketplace platforms. Method: A structured narrative review integrates peer-reviewed research and authoritative institutional sources. The source record is coded by mechanism, boundary condition, organizational rollout risk, and practical implication. Results: The synthesis identifies six linked mechanisms: platform and seller credibility, information quality, transaction security, fulfilment reliability, service recovery, cumulative customer experience. The investigation indicates that outcomes depend less on nominal adoption than on organizational rollout quality, governance, learning, and fit with local capacity. Conclusion: Decision makers should define the expected outcome, assign responsibility, establish a small set of auditable indicators, and revise the intervention when source record contradicts its assumptions. Contribution: The study provides a conditional framework without claiming primary data that were not collected.