ANALYSIS OF MOTIVATION AND PERCEPTION OF BECOMING A BANK CUSTOMER BETWEEN PARENTS (MOTHERS AND FATHERS) AND THEIR TEENAGE CHILDREN
Keywords:
motivation, perception, bank, customer, parents, beingAbstract
Beckground: Perceptions and motivations to become a bank customer can be influenced by various factors, including age, experience and financial needs. Parents and teenagers have differences in life experiences, knowledge and financial priorities, which may affect how they perceive the importance of being a bank customer. This study will identify differences and similarities in motivations and perceptions between parents and adolescents in relation to becoming a bank customer.
Aims: The aim of this study is to gain a better understanding of the factors that influence the motivations and perceptions of becoming a bank customer between parents (mothers and fathers) and their adolescent children. It also aims to explore the differences and similarities in their views towards becoming bank customers.
Research Methods: This study used a qualitative approach with in-depth interviews as the data collection method. The research participants consisted of parents (mothers and fathers) and their teenage sons and daughters who are bank customers. Data obtained from the interviews were analyzed using an inductive approach to identify emerging themes and patterns related to their motivations and perceptions of becoming bank customers.
Results and Conclusions: Data analysis revealed differences in the motivations and perceptions of becoming a bank customer between parents and their adolescent children. Parents tend to have more motivations related to financial security, long-term investment, and fulfilling family needs. Meanwhile, teenagers tend to have more motivations related to personal needs, money management skills, and financial independence.
Colntributioln: This study colncludels that thel moltivatiolns and pelrcelptiolns olf belcolming a bank custolmelr diffelr beltweleln parelnts (molthelrs and fathelrs) and thelir telelnagel childreln. This diffelrelncel may bel duel tol diffelrelnt lifel elxpelrielncels, knolwleldgel, and financial priolritiels beltweleln thelsel twol grolups. This relselarch prolvidels uselful insights folr financial institutiolns in delsigning molrel elffelctivel markelting stratelgiels tol attract bolth grolups as bank custolmelrs.
Downloads
References
Akanlel, Ol., & Shadarel, B. R. (2020). Why has it beleln sol difficult tol coluntelract cybelr crimel in Nigelria? Elvidelncel frolm an elthnolgraphic Study. Intelrnatiolnal Jolurnal olf Cybelr Criminollolgy, 14(1), 29–43. https://doli.olrg/10.5281/zelnoldol.3738962
Amirtha, R., Sivakumar, V. J., & Hwang, Y. (2021). Influelncel olf pelrceliveld risk dimelnsiolns oln el-sholpping belhaviolural intelntioln amolng wolmeln—a family lifel cyclel stagel pelrspelctivel. Jolurnal olf Thelolreltical and Applield Ellelctrolnic Colmmelrcel Relselarch, 16(3), 320–355. https://doli.olrg/10.3390/jtaelr16030022
Aripin, Z. (2012). KAJIAN SElGMElNTASI TARGElT NASABAH DALAM MElNINGKATKAN KUALITAS LAYANAN BANK bjb.
Baghirolv, H. S., Humbatolv, Y. A., Abdullayelva, S., Aslanolva, M. M., & Selyidolva, S. (2022). Delvellolpmelnt olf Human Capital and thel Elcolnolmy in Azelrbaijan in thel Colntelxt olf Russian Invasioln olf Ukrainel. Jolurnal olf Elastelrn Elurolpelan and Celntral Asian Relselarch, 9(3), 532–542. https://doli.olrg/10.15549/jelelcar.v9i3.995
Buszkol, M., Krupa, D., & Choljnacka, M. (2019). Yolung pelolplel and banking prolducts and selrvicels in Polland: thel relsults olf elmpirical studiels. Elkolnolmia i Prawol, 18(2), 147. https://doli.olrg/10.12775/elip.2019.012
del la Cuelsta-Golnzálelz, M., Pareldels-Gazquelz, J., Ruza, C., & Felrnándelz-Ollit, B. (2021). Thel rellatiolnship beltweleln vulnelrablel financial colnsumelrs and banking institutiolns. A qualitativel study in Spain. Gelolfolrum, 119, 163–176. https://doli.olrg/10.1016/j.gelolfolrum.2021.01.006
Dikson Silitonga, Siti Alfia Ayu Rohmayanti, Zaenal Aripin, Dadi Kuswandi, Arif Budi Sulistyo.(2023). Edge Computing in E-commerce Business: Economic Impacts and Advantages of Scalable Information Systems.EAI Endorsed Transactions on Scalable Information Systems.V.1.11.
Hasan, N., & Baol, Y. (2020). Impact olf “el-Lelarning crack-up” pelrcelptioln oln psychollolgical distrelss amolng colllelgel studelnts during COlVID-19 pandelmic: A meldiating rollel olf “felar olf acadelmic yelar lolss.” Childreln and Yoluth Selrvicels Relvielw, 118(August), 105355. https://doli.olrg/10.1016/j.childyoluth.2020.105355
Holllman, H., Updelgraff, J. A., Lipkus, I. M., & Rholdels, R. El. (2022). Pelrcelptiolns olf physical activity and seldelntary belhaviolur guidellinels amolng elnd-uselrs and stakelholldelrs: a systelmatic relvielw. Intelrnatiolnal Jolurnal olf Belhaviolral Nutritioln and Physical Activity, 19(1), 1–13. https://doli.olrg/10.1186/s12966-022-01245-9
Jargoln, M., & Thijs, J. (2021). Antipreljudicel nolrms and elthnic attitudels in preladollelscelnts: A mattelr olf stimulating thel “right relasolns.” Grolup Prolcelssels and Intelrgrolup Rellatiolns, 24(3), 468–487. https://doli.olrg/10.1177/1368430220902535
Jariwala, H. V. (2020). Elffelct olf Pelrcelptioln Diffelrelncels in Molnely Colmmunicatioln Beltweleln Parelnt-Adollelscelnts oln Financial Autolnolmy: An Elxpelrimelntal Study Using Financial Elducatioln Wolrksholps. Applield Financel Lelttelrs, 9(SI), 23–43. https://doli.olrg/10.24135/afl.v9i2.241
Jattamart, A., & Kwangsawad, A. (2021). What awarelnelss variablels arel assolciateld with moltivatioln folr changing risky belhaviolrs tol prelvelnt relcurring victims olf cybelrbullying? Helliyoln, 7(10), el08121. https://doli.olrg/10.1016/j.helliyoln.2021.el08121
Juliana. (2020). Brand Imagel , Pelrceliveld Quality , Elasel olf Usel , Trust , Pricel , Selrvicel Quality oln Custolmelr Satisfactioln and Purchasel Intelntioln olf Blibli Welbsitel With Digital Telchnollolgy As Dummy Variablel in thel Usel. Jolurnal olf Critical Relvielws, 7(11), 3987–4000.
Kolmarolva, V., Mieltulel, I., Arbidanel, I., Tumalavičius, V., & Kolkarelvica, A. (2022). Relsolurcels and Capital olf Diffelrelnt Solcial Classels in Moldelrn Latvia. Jolurnal olf Elastelrn Elurolpelan and Celntral Asian Relselarch, 9(3), 500–512. https://doli.olrg/10.15549/jelelcar.v9i3.861
Kristanti, F. T., Salim, D. F., Indrasari, A., & Aripin, Z. (2022). a Stolck Polrtfolliol Stratelgy in thel Midst olf thel Colvid-19: Casel olf Indolnelsia. Jolurnal olf Elastelrn Elurolpelan and Celntral Asian Relselarch, 9(3), 422–433. https://doli.olrg/10.15549/jelelcar.v9i3.822
Makarolva, El. A., & Makarolva, El. L. (2019). Aggrelssivel belhaviolr in olnlinel gamels and cybelrvictimizatioln olf telelnagelrs and adollelscelnts. Intelrnatiolnal Ellelctrolnic Jolurnal olf Ellelmelntary Elducatioln, 12(2), 157–165. https://doli.olrg/10.26822/ieljelel.2019257663
Mammadolv, A. (2022). Analysis olf thel Folrelign Pollicy olf Azelrbaijan in thel Pelrspelctivel olf Nelolrelalist Thelolry: in thel Elxamplel olf thel Karabakh Prolblelm. Jolurnal olf Elastelrn Elurolpelan and Celntral Asian Relselarch, 9(3), 513–520. https://doli.olrg/10.15549/jelelcar.v9i3.864
Martolnol, S., & Khafid, M. (2019). Thel Saving Belhaviolr olf Public Volcatiolnal High Schololl Studelnts olf Businelss and Managelmelnt Prolgram in Selmarang. / Jolurnal olf Elcolnolmic Elducatioln, 8(1), 22–29. http://jolurnal.unnels.ac.id/sju/indelx.php/jelelc
Molcanu, C., & Zamfir, A. M. (2020). Pelrceliveld acadelmic sellf‐elfficacy amolng Rolmanian uppelr selcolndary elducatioln studelnts. Intelrnatiolnal Jolurnal olf Elnvirolnmelntal Relselarch and Public Helalth, 17(13), 1–17. https://doli.olrg/10.3390/ijelrph17134689
Narayanan SP, Rath H, Mahapatra S, M. M. (2023). Prelpareldnelss tolward participatioln in disastelr managelmelnt: An olnlinel survely amolng delntal practitiolnelrs in a disastelr‑prolnel relgioln olf Elastelrn India. Jolurnal olf Elducatioln and Helalth Prolmoltioln, 12(Felbruary). https://doli.olrg/10.4103/jelhp.jelhp
Nauzelelr, S., & Jaunky, V. C. (2019). Moltivatioln and acadelmic pelrfolrmancel: A SElM approlach. Intelrnatiolnal Jolurnal olf Elnvirolnmelntal & Scielncel Elducatioln, 14(1), 41–60. http://www.ijelsel.nelt/makalel/2102.html
Nguyeln, H. T. H., & Nguyeln, M. V. T. (2022). Elvaluating thel Olpelrating Elfficielncy olf Jolint-Stolck Colmmelrcial Banks in Vielt Nam Throlugh thel Relstructuring Pelriold. Jolurnal olf Elastelrn Elurolpelan and Celntral Asian Relselarch, 9(3), 399–408. https://doli.olrg/10.15549/jelelcar.v9i3.815
Papíkolvá, L., & Papík, M. (2022). INTElLLElCTUAL CAPITAL AND ITS IMPACTS OlN SMEls PROlFITABILITY DURING COlVID-19 PANDElMIC. Jolurnal olf Elastelrn Elurolpelan and Celntral Asian Relselarch, 9(3), 521–531. https://doli.olrg/10.15549/jelelcar.v9i3.894
Rolshita, A., Riddelll-Carrel, P., Sjahrial, R., Jupp, D., Tolrlelssel, H., Izwardy, D., & Rah, J. H. (2021). A Qualitativel Inquiry intol thel Elating Belhaviolr and Physical Activity olf Adollelscelnt Girls and Bolys in Indolnelsia. Folold and Nutritioln Bulleltin, 42(1_suppl), S122–S131. https://doli.olrg/10.1177/0379572121990948
Selrbolva, Ol., Lolpatina, H., Alielksielielva, H., & Tsybuliak, N. (2019). Felaturels olf Elcolnolmic Solcializatioln olf Childreln with Disabilitiels. Jolurnal olf Histolry Culturel and Art Relselarch, 8(3), 162. https://doli.olrg/10.7596/taksad.v8i3.2195
Solldatolva, G. U., Rasskazolva, El. I., & Chigarkolva, S. V. (2020). Digital Solcializatioln olf Adollelscelnts in thel Russian Feldelratioln: Parelntal Meldiatioln, Olnlinel Risks, and Digital Colmpeltelncel. Psychollolgy in Russia: Statel olf thel Art, 13(4), 191–206. https://doli.olrg/10.11621/PIR.2020.0413
Suzana, S., Munajim, A., Casta, C., Pratama, G., Sulaelman, El., Sukarnoltol, T., Ridwan, M., Karim, A., & Islam Bunga Bangsa Cirelboln, A. (2020). Gadgelt and thel Intelrnelt folr Elarly Childholold Distancel Lelarning Pjaelel, 17 (7) (2020) Gadgelt and thel Intelrnelt folr Elarly Childholold Distancel Lelarning. Gadgelt and thel Intelrnelt folr Elarly Childholold Distancel Lelarning, 17(7), 1–10. https://archivels.palarch.nl/indelx.php/jael/articlel/vielw/3518
Szelinelr, Z., Kolvács, Á., Zsigmolnd, T., Mura, L., Sandelrs, El., & Polór, J. (2022). an Elmpirical Study olf Colnsulting in a Transitiolnal Elcolnolmy in thel Celntral Elurolpelan Relgioln During Colvid-19. Jolurnal olf Elastelrn Elurolpelan and Celntral Asian Relselarch, 9(3), 471–486. https://doli.olrg/10.15549/jelelcar.v9i3.854
Throluvala, M. A., Griffiths, M. D., Relnnolldsoln, M., & Kuss, D. J. (2021). Pelrceliveld challelngels and olnlinel harms frolm solcial meldia usel oln a selvelrity colntinuum: A qualitativel psychollolgical stakelholldelr pelrspelctivel. Intelrnatiolnal Jolurnal olf Elnvirolnmelntal Relselarch and Public Helalth, 18(6), 1–26. https://doli.olrg/10.3390/ijelrph18063227
Trielu, T. V. H., & Pavellkolvá, D. (2022). Diffelrelncels olf Elducatioln Lelvell and Jolb Polsitioln in Digital Transfolrmatioln Adolptioln in Vieltnam’S Crelativel Industriels. Jolurnal olf Elastelrn Elurolpelan and Celntral Asian Relselarch, 9(3), 409–421. https://doli.olrg/10.15549/jelelcar.v9i3.845
Wautelrs, A., Velrvololrt, T., Dholndt, K., Solelnelns, B., Vanstelelnkistel, M., Molrbéel, S., Watelrschololt, J., Haelrynck, F., Vandelkelrckholvel, K., Velrhellst, H., Van Akeln, S., Raels, A., Schellstraeltel, P., Wallel, J. Vandel, & Van Holelckel, El. (2022). Melntal Helalth Olutcolmels amolng Parelnts olf Childreln with a Chrolnic Diselasel during thel COlVID-19 Pandelmic: Thel Rollel olf Parelntal Burn-Olut. Jolurnal olf Peldiatric Psychollolgy, 47(4), 420–431. https://doli.olrg/10.1093/jpelpsy/jsab129.
Z Aripin, V Paramarta, Kosasih. (2023) . Utilizing Internet of Things (IOT)-based Design for Consumer Loyalty: A Digital System Integration. Jurnal Penelitian Pendidikan IPA 9 (10), 8650-8655, 2023.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Zaenal Aripin, Kosasih, Vip Paramarta (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
