“THE INFLUENCE OF THE MARKETING MIX ON BRAND IMAGE IN THE COMMUNITY(Case Study at Bank Bjb Main Branch)”, KISA INSTITUTE, vol. 1, no. 2, pp. 16–31, Jan. 2024, Accessed: Oct. 06, 2025. [Online]. Available: https://kisainstitute.com/index.php/kisainstitute/article/view/9