Social Commerce Trust and Purchase Conversion among Indonesian Digital Consumers

Anggun Yolistina; Nazhira Nindya Padma Hanuun

Authors

Anggun Yolistina Universitas Sangga Buana YPKP Author
Nazhira Nindya Padma Hanuun Yayasan Kreatif Indonesia Emas Author

Keywords:

social, commerce, trust, purchase, conversion, indonesian, digital, business, integrative review

Abstract

This integrative evidence review examines social commerce trust and purchase conversion among indonesian digital consumers by asking how social commerce trust is connected to purchase conversion and which conditions determine whether that connection becomes operationally meaningful. The article synthesizes peer-reviewed and institutional literature relevant to customer, market, channel, and business-model systems, emphasizing mechanisms, boundary conditions, and measurement choices rather than a universal average effect. Evidence associated with Lemon et al., 2016 and Hajli, 2015 is read with the wider source set to distinguish formal adoption from effective use, short-term response from durable capability, and observed association from causal interpretation. The synthesis identifies complementary roles for customer-journey coordination, customer heterogeneity, and governance or coordination routines. No survey, interview, experiment, proprietary dataset, or regression estimate is represented as having been collected for this conceptual review.

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References

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